A design strategy for improving adaptive conjoint analysis
نویسندگان
چکیده
منابع مشابه
A design strategy for improving adaptive conjoint analysis
Adaptive conjoint analysis (ACA) is a market research methodology for measuring utility in business-tobusiness and customer studies. Based on partial profiles, ACA tailors an experiment’s design to each respondent depending on their previously stated preferences, ordered in a self-assessment questionnaire. The aim of this paper is to describe advantages and disadvantages of using a partial-prof...
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Finding the right pricing for music downloads is of ample importance to the recording industry and music download service providers. For the recently introduced music downloads, reference prices are still developing and to find a revenue maximizing pricing scheme is a challenging task. The most commonly used approach is to employ linear pricing (e.g., iTunes, musicload). Lately, subscription mo...
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Conjoint analysis (CA) has emerged as an important approach to the assessment of health service preferences. This article examines Adaptive Choice-Based Conjoint Analysis (ACBC) and reviews available evidence comparing ACBC with conventional approaches to CA. ACBC surveys more closely approximate the decision-making processes that influence real-world choices. Informants begin ACBC surveys by c...
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This study provides evidence that the out-of-sample predictive performance of conjoint analysis can be improved by measuring and modeling the uncertainty of preference statements. Preferences are measured in terms of rating scores for products, while uncertainty is considered as an indicator of the stability of preferences. Uncertainty is measured in six different ways and for each of these mea...
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Job preferences are a well-developed research field. Many studies analyze the preferences using simple ratings with a sample of university graduates. The current study analyzes the preferences with a mixed method approach of a qualitative preliminary study and adaptive conjoint-analysis. Preconditions of accepting job offers are clarified for professionals in the industrial sector. It could be ...
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ژورنال
عنوان ژورنال: Journal of Business & Industrial Marketing
سال: 2016
ISSN: 0885-8624
DOI: 10.1108/jbim-02-2013-0043